THE REVOLUTION WILL NOT BE TELEVISED!

October 18th, 2007 – 6:50 am

Free your mind and your ass will follow……

George Clinton

PERFECT PICTURE = POSITIVE PERCEPTION=PHENOMINAL SALES. 

We are definitely standing on the verge of a spectacular revolution in television, and this revolution will definitely not be televised – it is on Brightcove, Facebook, YouTube, and thousands of other portals already. But this is only an intermediate step in world media domination by Yahoo, Google, AOL, and others as they become the new super global networks that will control EVERYTHING you see, and hear- and by logical conclusion shape your perception, your thoughts and actions.

In one area of programing you can already see this in action- NEWS - but they have not yet made the BIG quantum leap to full 24/7 broadcast of all entertainment programming, I mean streaming, of content.

IMAGE IS EVERYTHING.

The Internet is a visual kinetic medium.  IMAGE IS EVERYTHING. What an image looks like shapes perception which drives sales, and those sales are already in record numbers and GROWING.  What that means for the Director of Photography and lighting designer is a whole new stage.

Every minute of every day, millions of people are offering something for sale on the Internet from automobiles to self help gurus to products on eBay. How the product looks directly effects sales outcome to the tune of into millions of dollars.  Great lighting creates an ambiance of greatness. 

Success is click away - Your presentation needs to be great!

Right now look around the web. Notice what catches your eye – or better yet-what doesn’t.  Is it content or image? 

tv21.jpg

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