Archive for February, 2008

Internet Lighting Tips

February 3rd, 2008 – 8:58 pm

Life is short. We all need Great lighting  Here are some simple tips to help you create fabulous lighting for your next internet production. THE 5 P’s of production: Plan, Plan, Plan, Plan, Plan. Prior Planning Prevents Poor Production Always go to the location. If it’s an exterior shoot it makes good sense to go […]

Lighting for the Internet

February 3rd, 2008 – 6:09 pm

Internet  production will equal ALL   Television and Cable production, worldwide  within 3 years and surpass it in 5. The Internet is on track to surpass magazines to become the globe’s third largest advertising medium by 2010. Television will remain the leader in the global advertising market in 2010, with estimated revenues of $198.89 billion in revenues […]


February 3rd, 2008 – 5:05 pm

The sun is our key light. Think of all the astonishing visions of light there are from sunrise to sunset.  The warm pink eds of morning, crisp hot white noon light. Afternoon embers. Dusky pastels, vibrant primaries. Gray rainy days, a cold white winter day. Starry night. As painters of light we store a never ending repertoire of evocative images in […]